I revamped the visual identity for Revelstoke Mountaineer Magazine, a Canadian publication featuring a monthly print edition distributed in Revelstoke and an online news platform. This project involved a comprehensive brand study to align it with its unique context, refining its value proposition to enhance its impact, and evolving its brand voice to engage a broader, modern readership. The refreshed visual identity reflects these adjustments while preserving the magazine's heritage. The striking illustration of the Swiss mountain guide, a key element of the design, was created by Carlos Cubides.
