This spring, during this strange time the world is living, I was working on the visual identity of Hywel Williams, a talented Canadian adventure photographer who wanted to be recognized for his love of nature and his vision of the beauty of being present in places inaccessible, unique, to achieve beautiful images.
We both agreed that it would be a good idea to take his signature as an identity element and that in the texture of the strokes and the inclination of the drawing, we could express his relationship with the nature and the mountains of British Columbia, in addition to the sensitivity that his job requires.
